PRESS

wefi Press Releases

Posted on Monday, April 27, 2015

In-vehicle smartphone usage is on the rise in the U.S. and other countries and leading mobile platform providers including Apple and Google, are keen to cash in on the trend, according to just released market research from Wefi.

Posted on Wednesday, April 22, 2015

FAIRFAX, VA--(Marketwired - Apr 22, 2015) -  Smartphones have joined car keys, licenses and wallets as driving essentials in today's connected world. Wefi, the Mobile Data Analytics company, today released "Smartphone Usage Trends on U.S. Highways" infographic. Using its big data analytics platform, wefi analyzed data collected from over 70,000 devices driven over 3.5 million miles on six major interstates offering insights, including:

Posted on Monday, December 8, 2014
Mobile Analytics Visualization Solution Provides Network Operators With Crucial Foundation for Development of Mobile Data Strategies
 

wefi in The News

Posted on Tuesday, October 13, 2015

Traffic is flat, celebrities are moving on, and competition is hitting from all sides, including Facebook Live, which is luring celebrities like early Meerkat enthusiast Al Roker.

Proclaiming Meerkat dead is a tech industry pastime, with creators, analysts and journalists all dropping the 'kat to watch it bounce.

And with some reason: The most prolific Meerkat broadcasters have, for the most part, flocked elsewhere as they noticed their viewer counts dropping. Brands and media companies have gravitated to Twitter’s Periscope, largely because they are already deeply in business with Twitter.

Posted on Tuesday, August 18, 2015

In the race for ride-hailing domination, Uber is far in front. But Lyft, its second-place rival, may be catching up.

Lyft’s users (that is, people who have the Lyft app downloaded on their phone) are more likely to open the app than Uber users are likely to open the Uber app, according to an analysis from Wefi. And the percentage of Uber users who also have Lyft installed has jumped significantly in recent months, which could indicate Lyft is eating into Uber’s market share. It’s somewhat inconclusive data, but it hints at the dynamics playing out between Uber and Lyft, who have been battling each other since 2012 for riders, drivers and revenue.

Posted on Friday, July 17, 2015

Marketers everywhere are trying to get a better grip on what their customers really want. Yet many are so overwhelmed by the deluge of user data that they simply don't know where to start.

Sometimes it helps to ask the basic questions: what are your customers doing (trends and patterns); where is your customer base active; and why are they behaving online the way they do.

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